Here Are The Answers To The HubSpot Inbound Certification Exam.
Who should be involved in creating your buyer personas?
- Marketing should create your buyer personas because they have the most data about prospects.
- Services should create your personas because they have the most data about customers.
- Your executive leadership should create your buyer personas because they best understand the company vision.
- Anybody who interacts with your customers, directly or indirectly, should be invited to give input.
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