Why is it common for companies to think of themselves in terms of a funnel?

Why is it common for companies to think of themselves in terms of a funnel?

 

• Because flywheels were only recently invented, but funnels have been around for much longer.
• Because funnels are powered by gravity, just as businesses are anchored by revenue.
• Because companies that don’t use the inbound methodology are inherently funnel-shaped.
• Because many business charts show conversion rates, and those charts are often shaped like a funnel.

 

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