HubSpot Email Marketing Certification Exam Answers

Exam Name: HubSpot Email Marketing Certification Exam

Exam URL: https://academy.hubspot.com/courses/email-marketing

HubSpot E-mail Marketing Certification Solutions

Email marketing is how we market our products and services through email. It is also an excellent way of retargeting your customers. It is devised as one of the best marketing methods for building potential customers and sales. We can provide every detail to our subscribers regarding workshops, new product launches, or any offer via these emails. This email can also drive customers directly to your website or any other social media.

To teach this super-efficient marketing process, HubSpot has launched a detailed email marketing course under the HubSpot Email Marketing Course.

About the Email Marketing Course

HubSpot has designed a unique course for their mentees who are willing to learn email marketing. This course consists of video lectures, which offer you plenty of value regarding various aspects of email marketing. It covers:-

• The email marketing strategies,
• How to manage and segment your customers? And,
• How to draft an email that brings you conversion?

After completing the video modules, you must undergo a test designed to check your knowledge. There are 9 quizzes in this test, which you need to pass. Later, you will receive a certificate that can be added to your portfolio to show your field expertise.

Motive of providing HubSpot Email Marketing Solutions

Email marketing is perceived as an effortless task by the audience, but it is not. It is way more complicated than one can even think of it. So, to improve your test scores, we are providing you with the latest questions asked in HubSpot’s Email Marketing Exam. Along with that, an answer key is also available so you can practice more and attain excellent results in the exam.

If you have any problems with any question or its solution, feel free to contact us. I hope this helps, and all the very best for your exam.

1. What Is The Ideal Length Of An Email Subject Line?
2. What is the definition of an email marketing strategy?
3. When was the first email sent?
4. How can email marketing fuel your overall inbound strategy?
5. What does it mean to create an inbound email marketing strategy?
6. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
7. When sending email you can segment contacts by their buyer personas. What is a buyer persona?
8. You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
9. The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.
10. As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?
11. You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?
12. Fill in the blank: Inbound is the happy marriage between___________.
13. Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
14. Before emailing any contacts in your database, what question do you need to ask yourself or your team?
15. If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?
16. To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?
17. You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
18. True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
19. What helps to ensure you deliver the right email to the right person?
20. Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
21. Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are mostly likely to engage with your email is the definition of what?
22. Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?
23. By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
24. What does AIDA stand for?
25. Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
26. What are the two key actions to look at when optimizing each part your email?
27. What is the definition of a conversion?
28. What is the ideal length of a subject line?
29. You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
30. What is graymail?
31. Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
32. True or false? Any email marketing vendor of value will not allow you to send to a purchased list.
33. What are the two buckets that your post-send metrics fall into?
34. True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
35. A computer program that allows you to access and manage your email is the definition of what?
36. What is the average width of an email?
37. True or false? Your email outline is the actual template you’ll use for every email.
38. There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
39. True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
40. True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
41. Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
42. What is one common cause of low click-through rates?
43. Fill in the blank: Consistent analysis helps you discover _________.
44. What is the first question you should ask yourself when testing your marketing emails?
45. Using an A/B test, what can you test with your marketing emails?
46. Which of the following is NOT a step in creating tests for your marketing emails?
47. What is the definition of analysis?
48. The number of valid email addresses that accepted your company’s message is the definition of what metric?
49. Software with the goal of automating your marketing actions is the definition of what?
50. How many contacts do you need on your list to run an A/B test?
51. Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
52. When using a significance test calculator, what is the “margin of error” called?
53. In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important parts of their lead nurturing strategy?
54. What is the definition of email deliverability?
55. True or false? Are there three levels of opting in types?
56. True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
57. When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
58. When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
59. What is the the last step of running effective lead nurturing campaigns?
60. A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
61. When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?
62. Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
63. Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
64. When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.
65. Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
66. Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________
67. Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.
68. True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.
69. In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent?
70. True or false? If you cannot determine the source of your contacts, you have verifiable permission to send them.
71. True or false? You need a dedicated A/B testing tool to run your A/B tests.
72. When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?
73. True or false? Every test you run needs to have statistically significant results.
74. What is the definition of lead nurturing?
75. True or false? Trust is not a factor of your lead nurturing strategy.
76. What are the three ways to look at your contacts list through?
77. Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
78. There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
79. Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?
80. What are the three levels of opt-in?
81. What does email delivery refer to?
82. True or false? You need a web designer to design your marketing emails.
83. Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?
84. When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
85. What does the send metric help you analyze?
86. Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
87. True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email.
88. There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
89. Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
90. Which of the following is an example of a fundamental (s) of writing effective email copy.
91. True or false? Analysis is only important in your inbound email marketing strategy.
92. If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
93. Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________.
94. Why should you ask ‘What is your goal?’ before creating an email marketing strategy?
95. Select all that apply. Why is it essential to connect your ESP with your CRM?
96. Which is NOT a component of a SMART goal?
97. Why is segmentation important in email marketing?
98. What is personalization?
99. What is the most effective email marketing campaign strategy?
100. Which of the following statements is true?
101. Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
102. Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
103. Fill in the blank: _____ could be described as the first door an email must pass through.
104. True or false? If your email is marked as delivered, it will not be marked as spam.
105. Select all that apply. Which of the following are components of deliverability?
106. Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
107. True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
108. Which of the following is NOT a way to increase your chances of landing in the primary inbox?
109. Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
110. Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
111. Which of the following compliance needs are part of the CAN-SPAM Act?
112. True or false? The GDPR is not only a privacy law, but also a human rights law.
113. True or false? Most ESPs’ acceptable use policies are less stringent than both the CAN-SPAM and GDPR.
114. True or false? Open rates are a reliable metric and can serve as the foundation of any deliverability strategy.
115. What is the definition of graymail?
116. In which scenario, would you consider implementing a sunset policy?
117. Which of the following incorporates best practices in email design?
118. Which of the following is an example of utilizing best practices in email design?
119. Which of the following is NOT an accessibility best practice in email design?
120. Select all that apply. Which of the following are common mistakes in writing email copy?
121. Select all that apply. What are reasons to avoid using a ‘no-reply’ sender name?
122. What is the recommended amount of characters for preview text?
123. Which of the following is NOT a component of building a strong brand voice?
124. True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”
125. True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Your furry friend deserves only the best, and that’s exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness.”
126. True or false? A best practice for creating CTAs is using ‘Click Here’ as often as possible.
127. Which of the following is NOT a form of email authentication?
128. What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
129. What’s a click-through rate?
130. Which of the following is NOT a core component of a successful CTA?
131. You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
132. Select all that apply. Why is data important in your email marketing?
133. You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
134. ‘Comparing two versions of marketing material to determine which performs better’ is the definition for what term?
135. Which of the following is NOT a benefit of A/B testing?
136. What is another term for A/B testing?
137. What is the first step in performing an A/B test in email marketing?
138. In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
139. True or false? In A/B testing, you should always send your emails simultaneously.
140. Which of the following are fundamental in creating persuasive copy?
141. Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
142. Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
143. True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.
144. What’s a conversion rate?
145. Consider the following scenario. You work for a fashion retail company and have asked your customers’ for their favorite fashion brands in your loyalty program sign-up form. You create a segment of customers who prefer designer fashion brands and have also purchased products from your luxury collection in the past 6 months. What is this demonstrating?
146. Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?
147. A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
148. Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
149. You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
150. Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.
151. Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
152. Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’
153. What is segmentation?
154. True or false? Your segmentation strategy will partially rely on the industry you’re in.
155. Adding the first name of the contact to the email subject line is an example of which email marketing concept?
156. A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
157. True or false? In email marketing, explicit consent is the only form of acceptable consent.
158. Select all that apply. Which of the following are principles of the CAN-SPAM Act?
159. Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?
160. ‘The process of collecting, measuring, and analyzing data related to your email campaigns’ is the definition of what term?
161. When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?
162. When applying email analytics to your email marketing strategy, which step takes place after you draw conclusions?
163. You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
164. True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
165. Fill in the blank: When performing email A/B tests, _______.
166. True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
167. Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
168. Why is it important that your ESP integrates with your CRM?
169. You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
170. True or false? Deliverability is not historical — you start fresh with every provider and domain.
171. Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
172. Why is it important to have an email marketing sunset policy for graymail?
173. In email marketing, email authentication can be related to which of the following metaphors?
174. What does ‘CTA’ stand for?
175. Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
176. Which of the following is NOT a variable you can test in an email marketing A/B test?
177. ‘A software that provides delivery infrastructure for email marketing’ describes which of the following terms?
178. True or false? A subject line should aim to be as lengthy as possible.
179. Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
180. Fill in the blanks: A customer makes a purchase from your company and submits the form with a box checked to receive marketing emails. This box was checked by default. You proceed to send them marketing emails. This can be described as ______ and ________.
181. The role of copy in email marketing can be related to which of the following metaphors?